Autumn Trends: How User Behavior Shifts
As we bid farewell to summer and welcome the cooler days of autumn, user behavior is evolving. People are transitioning from vacation mode to their back-to-school or back-to-work routines. This shift means more time spent indoors: whether at home, in the office, or in educational settings. Online activity and engagement are on the rise, and as a result, advertisers need to adjust their strategies to align with these changes.
Autumn is a prime time to scale campaigns, as user interest peaks, and competition within specific verticals shifts. This is an excellent opportunity for advertisers to capture attention and optimize for the upcoming season.
Benefits of ad formats
Popunder Ads
Popunder ads continue to be a reliable tool for driving traffic. With flexible pricing models like CPM and CPC, they offer non-intrusive experiences while delivering high-conversion opportunities. As more users spend time indoors this fall, popunders will remain a key format for advertisers seeking to scale efficiently.
Top GEOs for Popunder Ads:
🇮🇳 IN – CPM $0,00025
🇮🇩 ID – CPM $0,00065
🇨🇳 CN – CPM $0,00070
🇺🇸 US – CPM $0,00291
🇧🇷 BR – CPM $0,00039
🇪🇬 EG – CPM $0,00038
🇵🇭 PH – CPM $0,00040
🇻🇳 VN – CPM $0,00040
🇫🇷 FR – CPM $0,00077
🇲🇾 MY – CPM $0,00060
🇩🇪 DE – CPM $0,00128
🔥 Top Verticals for Popunder Ads:
🎰 Casino & Gambling
🏆 Betting
🛠️ Apps & Utilities
📹 Streaming & Webcam
📦 E-commerce
In-Page Ads
In-page ads, integrated seamlessly within the main content of websites, provide a smooth user experience across various devices. As consumers spend more time online in the autumn months, in-page banners continue to offer excellent visibility and consistent performance, making them a versatile option for any vertical.
Top GEOs for In-Page Ads:
🇮🇳 IN – CPC $0,00200
🇺🇸 US – CPC $0,05000
🇧🇷 BR – CPC $0,00100
🇻🇳 VN – CPC $0,00200
🇫🇷 FR – CPC $0,03000
🇪🇬 EG – CPC $0,00220
🇩🇪 DE – CPC $0,03000
🇧🇩 BD – CPC $0,00300
🇲🇽 MX – CPC $0,00200
🔥 Top Verticals for In-Page Ads:
❤️ Dating
🛠️ Apps & Utilities
📰 News
💊 Nutra
🎉 Sweepstakes
Push Ads
Push notifications are one of the most effective formats for real-time engagement. As mobile usage remains strong in autumn, push notifications offer a great way to keep audiences connected, even when they’re not actively browsing. With their high CTR (2-5% on average), they are ideal for re-engaging audiences whose browsing habits may have shifted.
Top GEOs for Push Ads:
🇮🇳 IN – CPC $0,00700
🇧🇷 BR – CPC $0,01000
🇻🇳 VN – CPC $0,00500
🇧🇩 BD – CPC $0,01340
🇹🇭 TH – CPC $0,01100
🇹🇯 TJ – CPC $0,02500
🇮🇩 ID – CPC $0,02490
🇺🇸 US – CPC $0,05609
🇲🇽 MX – CPC $0,01000
🇨🇴 CO – CPC $0,00900
🇮🇹 IT – CPC $0,02648
🇵🇭 PH – CPC $0,01180
🔥 Top Verticals for Push Ads:
🎬 Streaming & VOD
❤️ Dating
🎰 Casino & Gambling
🏆 Betting
🛡️ Antivirus
📰 News
Native Ads
Native ads remain a highly effective tool for fostering long-term engagement. As fall approaches and users engage more with indoor content, native ads continue to perform strongly, often outpacing traditional formats in terms of CTR. Their seamless integration with website content fosters trust and interaction, making them an essential format for sustained engagement. T
Top GEOs for Native Ads:
🇮🇳 IN – CPM $0,00013
🇧🇷 BR – CPM $0,00100
🇻🇳 VN – CPM $0,00011
🇺🇸 US – CPM $0,00500
🇲🇽 MX – CPM $0,00100
🇷🇺 RU – CPM $0,00001
🇹🇭 TH – CPM $0,00053
🇩🇪 DE – CPM $0,03000
🇨🇳 CN – CPM $0,00800
🔥 Top Verticals for Native Ads:
📦 E-commerce
💊 Nutra
❤️ Dating
🎰 Casino & Gambling
📰 News
Examples of push creatives
1) Gaming
2) Gambling
3) Dating
4) Finance
5) Utilities
6) VPN
7) Webcam
8) Travel
Tips for Advertisers
🍂 Leverage Seasonality. As people shift focus to indoor activities, they’re more likely to explore new products, services, and entertainment.
📊 Test Multiple Formats. Try running campaigns with a mix of push, in-page, popunder, and native ads to identify which performs best in your target markets.
🎯 Focus on High-Interest Verticals. Autumn is an ideal time to target industries such as e-commerce, mobile apps, finance, and gaming.
Need help? If you're unsure which GEOs or verticals to target, don't hesitate to reach out to your EVADAV manager through the dashboard. We're here to help you optimize for the changing season and make your campaigns even more effective.
🔗 New to EVADAV? Join now and launch your first campaign in just a few minutes!
This version excludes the detailed lists for GEO bids and verticals but keeps the essential structure and call-to-action elements. Let me know if you need any further adjustments!
