Top GEOs, formats, and creatives in October 2025
As we welcome the crisp air and vibrant colors of autumn in October 2025, users are spending more time on mobile devices and engaging with digital content from the comfort of their own homes. As usual, EVADAV highlights the verticals and GEOs that can be super-relevant for advertisers this season. In the end, you will find examples of fresh creatives that do all the trick.
Benefits of Advertising Formats
Popunder Ads
Popunder ads remain a staple for driving traffic, offering flexible pricing options such as CPM and CPC. These ads provide a non-intrusive experience while maintaining high conversion rates.
Top GEOs for Popunder ads:
🇺🇸 US – CPM $2.5
🇮🇩 ID – CPM $0.8
🇬🇧 UK – CPM $1
🇮🇳 IN – CPM $0.4
🇨🇳 CN – CPM $2
🇧🇷 BR – CPM $1.2
🇵🇰 PK – CPM $0.4
Top Verticals for Popunder ads:
🎰 Casino & Gambling
📹 Webcams
🛠️ Apps & Utilities
💘 Dating
📦 E-commerce
In-Page Ads
In-page ads are seamlessly embedded within website content, ensuring a smooth user experience across devices and geographies. As consumers spend more time online, In-page banners continue to deliver excellent visibility and consistent performance, making them a versatile option during this seasonal transition.
Top GEOs for In-page ads:
🇺🇸 US – CPC $0.04
🇧🇷 BR – CPC $0.02
🇻🇳 VN – CPC $0.005
🇫🇷 FR – CPC $0.02
🇩🇪 DE – CPC $0.02
🇯🇵 JP – CPC $0.02
🇮🇩 ID – CPC $0.01
Top Verticals for In-page ads:
🛠️ Apps & Utilities
💘 Dating
📰 Content & News
Push Ads
Push notifications are an excellent tool for real-time engagement, offering massive reach with minimal intrusiveness. As mobile usage remains strong, this format keeps advertisers connected with their audiences even when they're not actively browsing. Push notifications are especially effective for re-engaging users as they adapt to their fall browsing habits.
Top GEOs for Push Ads:
🇬🇧 UK – CPC $0.03
🇺🇸 US – CPC $0.06
🇧🇷 BR – CPC $0.02
🇨🇳 CN – CPC $0.02
🇮🇳 IN – CPC $0.005
🇫🇷 FR – CPC $0.015
🇩🇪 DE – CPC $0.03
🇯🇵 JP – CPC $0.02
🇮🇩 ID – CPC $0.02
🇵🇭 PH – CPC $0.01
Top Verticals for Push Ads:
📰 Content & News
💘 Dating
🎰 Casino & Betting
🛠️ Apps & Utilities
💸 Crypto
Native Ads
Native ads remain the go-to for sustained engagement. As consumers spend more time indoors this fall, native ads are thriving, often achieving higher click-through rates than traditional formats. Their seamless integration with content enhances user trust and encourages more prolonged interactions.
Top GEOs for Native Ads:
🇬🇧 UK – CPC $0.03
🇺🇸 US – CPC $0.05
🇨🇳 CN – CPC $0.02
🇮🇳 IN – CPC $0.004
🇫🇷 FR – CPC $0.02
🇩🇪 DE – CPC $0.02
🇯🇵 JP – CPC $0.02
🇮🇩 ID – CPC $0.009
🇧🇷 BR – CPC $0.01
🇵🇭 PH – CPC $0.007
Top Verticals for Native Ads:
📦 E-commerce
🛠️ Apps & Utilities
💘 Dating
🎰 Casino & Gambling
📰 Content & News
Creative Ideas for Push Ads in October 2025
1) Gaming
2) Betting
3) Dating
4) Finance
5) Utilities & VPN
6) Gambling
7) Crypto
8) Travel
As fall sets in, consider tailoring your creatives to reflect the season's cozy, introspective vibes. A warm, inviting tone can make your push notifications feel more natural, encouraging higher engagement.
Need Help with Ads?
If you're unsure about the best GEOs or verticals for your campaigns this fall, don't hesitate to reach out to your EVADAV manager through the dashboard. We're here to help you make the most of this seasonal shift and ensure your campaigns are primed for success.
👉 Join EVADAV and launch your first campaign in just a few minutes!
Stay ahead of the curve and optimize for the upcoming season with access to high-performing GEOs, cutting-edge ad formats, and top-quality traffic. With the fall season in full swing, now is the perfect time to capitalize on the opportunities of autumn.
