Tips for Digital Advertising in Asia: Indonesia Geo
As the world becomes more and more digital, advertising is following suit. And nowhere is this more true than in Asia. Read on to learn more about this.
🚀Asian Advertising Spending
As digital advertising continues to grow in popularity, more and more businesses are allocating a larger portion of their marketing budget to this channel. And Asia is no different.
However, with so many different countries and cultures within Asia, it can be challenging to know where to start when it comes to planning a digital advertising campaign in this region.
That's why we've put together some top tips for those looking to get started with digital advertising in Asia.
🇮🇩Indonesia is Leading in Digital Advertising
Indonesia is one of the most populous countries in the world and has the fourth-largest population in Asia. It is also the largest economy in Southeast Asia and is projected to be the seventh-largest economy in the world by 2030. Because of its large population and growing economy, Indonesia presents a significant opportunity for businesses looking to expand their digital advertising efforts into Asia.
There are a number of factors that make Indonesia an attractive market for digital advertisers.
🏮Indonesia has a rapidly growing internet population
The number of internet users in Indonesia is expected to reach 140 million by 2025, up from just over 50 million in 2015. This represents a compound annual growth rate of 17%.
🏮Indonesia has a young and digitally savvy population
Over 60% of the population is under the age of 35, and 46% of internet users are active social media users. This presents a significant opportunity for businesses to reach their target audiences through digital channels. For example, Facebook is widely used in Indonesia, with over 70 million monthly active users (MAUs). This presents a significant opportunity for businesses to reach their target audiences through Facebook advertising. Similarly, Google’s ad platform is also widely used in Indonesia.
🏮Indonesia is an increasingly mobile-first market
Over 80% of internet users in Indonesia access the internet primarily through their smartphones. This trend is only expected to grow in the coming years as more Indonesians come online and smartphone penetration increases.
🏮Indonesia is home to a number of major tech companies, including Gojek, Tokopedia, and Bukalapak
These companies are driving innovation in the Indonesian tech ecosystem and are helping to drive the adoption of new technologies, such as mobile payments and e-commerce.
🤑Launch your campaign for Indonesia and get profit
📝Tips for Digital Advertising in Asia
Here are some tips for digital advertising in Asia:
Understand the local market and culture
Before starting any digital advertising campaign in Asia, it is important to first understand the local market and culture. What works in one country may not work in another, so it is crucial to tailor your campaigns specifically for each Asian country you are targeting. Conduct market research to learn about your target audience's specific needs and wants, and create ad campaigns that will reasonably resonate with them.
Use local languages and dialects
Another important tip for digital advertising in Asia is to use local languages and dialects in your campaigns. This will help ensure that your ads are relevant and relatable to your target audience. If you are targeting multiple Asian countries, consider creating separate campaigns for each one, using the appropriate language and dialect for each.
Consider using platforms like WeChat and LINE
In addition to global platforms like Facebook and Google, there are also a number of popular social media platforms in Asia that businesses can leverage for their digital advertising campaigns. Two of the most popular ones are WeChat and LINE. WeChat has over 1 billion monthly active users, making it a great platform for reaching potential customers in China. LINE is also popular in a number of Asian countries, including Japan, Taiwan, and Thailand. If your target audience is located in any of these countries, consider using LINE as part of your digital advertising strategy.
💰Evadav Bids for Indonesia
Push - minimal 0,002; recommended - 0,035
Native - minimal 0,001; recommended - 0,002
Push - minimal 0,01; recommended - 0,032
InPage - minimal 0,01; recommended - 0,056
Popunder - minimal 0,01; recommended - 0,842
Native - minimal 0,005; recommended - 0,043
🤑Learn more about bids in your Evadav profile
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