🎃How to Launch a Perfect Halloween Ad Campaign 🎃

Zombies in the street, pumpkins in every yard, witches are brewing potions… 🧟 It’s Halloween! Trick-or-treat! Are you ready for it? Evadav team has prepared for you some tips on how to launch a perfect Halloween campaign. 🕷️ Read on!

👻Top Halloween GEOs

There are some countries where Halloween is not celebrated at all. Nevertheless, the promotional possibilities of this holiday are much broader than they may seem.

Thus, here are the best geos to promote your Halloween offers:

🇺🇸U.S.
🇬🇧UK
🇪🇸Spain
🇮🇹Italy
🇩🇪Germany
🇲🇽Mexico

Discover the CPC/CPM rates for these countries in your Evadav profile->

👻The Most Popular Verticals on Halloween

Some verticals perform better than others before and after Halloween. Here is the list for you:

🎟️Sweepstakes (mostly gift cards and smartphones)
🛍️eCommerce
⚙️Utilities
💿Software
🕹️Games
💞Dating
💵Finance

👻What Creatives Convert the Best?

Pumpkins, the moon, and werewolves are Halloween classics that everyone uses. But what to do if you want to stand out from the crowd?

Here are some cool ideas we've noticed over the years:

Quiz - Placing a question on a Push banner
Halloween hunt

A selection of the best horror movies/games (perfect for streaming offers)

Memes (including pumpkin memes)

Themed landing pages for Sweepstakes
Halloween treats on discount

👻How to Target Halloween Offers in Asian Countries

Lately, Halloween has begun gaining popularity in Asia as well. Especially in Japan, China, and Singapore. The reason is that Halloween overlaps with local holidays.
When launching campaigns in Asian countries, pay attention to their traditional holiday symbols: they are different from the pumpkins we are used to. For example in China, they wear traditional masks which according to belief protect them from evil spirits:

🔮Halloween Bonuses from Evadav for new advertisers!
Launch your first campaign and get your treats – $25 with promocode halloween25

Happy Halloween to everyone!