Successful Landing Page: How to Create
Every business strives to improve its performance results and stimulate the growth of its client base. Among the efficient modern solutions for this are landing pages. Briefly, the purpose of these web pages is to maximize conversions. A landing page encourages a person to action, like purchases, subscriptions, or sign-ups. But, getting leads and customers is tricky since only twenty percent of people read past the headline. So, memorize the following tips to create a state-of-the-art landing page!
Unlike regular web pages, landing pages have to convey one message. Therefore, simplicity is crucial. Usually, such a page includes only a few components:
Short product description
The rest is considered unnecessary clutter. Because viewers balance between leaving or becoming leads, the slightest distraction can interrupt the conversion process. For this exact reason, the lead forms should be concise. How to understand if the landing page is minimalistic enough? The layout is perfect if a reader can get the main message before blinking!
All landing pages have visual elements, including regular pictures, videos, or animations. Indeed, they are vital because the human brain processes pics thousands of times faster than textual information. Their main requirement is simplicity, as mentioned in the previous point. Naturally, visuals become the extension of text descriptions and depict products, services, or the person who provides them. Finally, the text-image pairing makes a faster and better impression on the audience.
The most successful landing pages contain images that reflect awe and excitement. Although stock images work fine, using original pictures is more effective. They have to mimic the brand color scheme and be of high resolution. Place them either next to the text or as a background!
Now that we discussed visuals, it’s time to write a text. For most landing pages, a couple of sentences are enough to describe what they are selling. However, the small volume gives a false impression that writing it is easy. On the contrary, covering all the advantages in one short paragraph requires professional writing skills.
A universal strategy for landing pages is to use bullet points, where a company proves the value of its products or services. So, mention the following information:
Numbers and statistics
How the product or service solves a problem
What people learn or get after taking an action
Moreover, adding the countdown helps encourage audiences to try the limited proposition. People make decisions faster when they see time running out.
There is another thing every successful landing page possesses. Although it’s small, its impact is hard to overestimate. We are talking about social proof, which shows the trustworthiness and popularity of the company.
A classical demonstration is ranking with comments. If happy clients give the company four or five stars on average, the others trust it more. Plus, good reviews from real people make these rankings more believable. Among other options for showing social proof is writing about:
Numbers of downloads or sales
Client base growth rate
Collaborations with other famous brands
All the mentioned options give instant proof of a company’s expertise! Nothing says high-quality better than satisfied clients.
🚀Strong Call to Action
After a person’s gaze has scanned the headings, pictures, and descriptions, there is one final point, a CTA button. It should be the brightest thing on the whole page. One effective way to make this button stand out is to make it a contrasting color. For instance, making it green on a white background helps a lot!
Talking about the button text, the shorter - the better. Often, a maximum of five words can deliver the message, like in these examples:
‘Click here to learn more’
‘Press to download’
‘Get my coupon code,’ etc.
The main rule is to match the CTA button to the headline. This way, a company delivers what it promised in the beginning.
To sum up, creating a successful landing page is a manageable task. Thanks to the proven tips, the webpage will serve its purpose and boost conversion rates!
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