Top GEOs, Formats, and Creatives to keep your ROI hot and your ads fresh

In July 2025, performance marketing remains one of digital advertising’s most dynamic and profitable arenas. To stay ahead of the competition, you need to follow trends by focusing on high-converting GEOs, using powerful ad formats, and delivering fresh creatives.

At EVADAV, we equip advertisers with the data, tools, and support to maximize ROI and scale fast. In this regular digest, we spotlight July’s hottest trends across the CPA landscape, including:

• Best advertising formats – ad types that deliver impact and reach

• Best-performing GEOs – the markets bringing in top-tier results

• Best creatives – proven ways to catch the audience’s attention

Whether you’re scaling up winning funnels or entering new verticals, this guide will keep you ahead of the curve.

Benefits of Advertising Formats

Popunder ads

Popunders grab attention instantly, making them ideal for high-converting campaigns. With flexible CPM and CPC pricing, they’re perfect for scaling traffic efficiently.

Top GEOs for popunder ads:

🇬🇧 UK – CPM $1
🇺🇸 US – CPM $2.5
🇨🇳 CN  – CPM $2
🇮🇳 IN  – CPM $0,4
🇫🇷 FR  – CPM $0.8
🇩🇪 DE  – CPM $1.5
🇯🇵 JP  – CPM $2
🇮🇩 ID  – CPM $0,8
🇧🇷 BR  – CPM $1,2
🇵🇭 PH  – CPM $0,6

🔥 Top 5 Verticals for Popunder Ads:

🎰 Casino & Gambling
❤️ Dating
📱 Apps & Utilities
🎮 Gaming
📦 E-commerce 

In-page Ads

In-page banners offer a seamless, non-disruptive user experience, ensuring solid performance across all devices and GEOs. Versatile and adaptable, they work great with any vertical.

Top GEOs for In-page Ads:

🇬🇧 UK – CPC $0,03
🇺🇸 US – CPC $0,05
🇨🇳 CN – CPC $0,02
🇮🇳 IN – CPC $0,005
🇫🇷 FR – CPC $0,02
🇩🇪 DE – CPC $0,02
🇯🇵 JP – CPC $0,02
🇮🇩 ID – CPC $0,01
🇧🇷 BR – CPC $0,02
🇵🇭 PH – CPC $0,009

🔥 Top 5 Verticals for In-page Ads:

🎥 Streaming & VOD
❤️ Dating
🎰 Casino
📦 E-commerce
📱 Apps & Utilities 

Push Ads

Push ads are effective for achieving rapid results and ample coverage. With over 2 billion daily impressions on EVADAV, you can get massive reach and real-time engagement.

Top GEOs for Push Ads:

🇬🇧 UK – CPC $0,03
🇺🇸 US – CPC $0,06
🇨🇳 CN – CPC $0,02
🇮🇳 IN – CPC $0,005
🇫🇷 FR – CPC $0,015
🇩🇪 DE – CPC $0,03
🇯🇵 JP – CPC $0,02
🇮🇩 ID – CPC $0,02
🇧🇷 BR – CPC $0,02
🇵🇭 PH – CPC $0,01

🔥 Top 5 Verticals for Push Ads:

🎥 Streaming & VOD
❤️ Dating
🎰 Casino
⚽ Sports Betting
🛍 E-commerce 

Native Ads

Native ads excel in boosting user engagement, with their CTR often being higher than traditional formats – perfect for brands focused on quality traffic and ROI.

Top GEOs for Native Ads:

🇬🇧 UK – CPC $0,03
🇺🇸 US – CPC $0,05
🇨🇳 CN – CPC $0,02
🇮🇳 IN – CPC $0,004
🇫🇷 FR – CPC $0,02
🇩🇪 DE – CPC $0,02
🇯🇵 JP – CPC $0,02
🇮🇩 ID – CPC $0,009
🇧🇷 BR – CPC $0,01
🇵🇭 PH – CPC $0,007

🔥 Top 5 Verticals for Native Ads:

🛍 E-commerce
📱 Apps & Utilities
❤️ Dating
🎰 Casino & Gambling
📖 Content & News 

Creative Ideas for Push Ads in July 2025

1) Sweepstakes

2) Gaming

3) Finance

4) Gambling

5) Utilities

6) Dating

7) Travel

8) eCommerce

If you want to go outside the Tier-1 GEOs (e.g., US, UK, Germany), we recommend opting for certain Tier-2 markets. These regions offer lower CPCs, less saturated auctions, and fast-growing online user bases. 

Countries such as Brazil and Indonesia are showing strong momentum, particularly in verticals like iGaming, dating, finance, and mobile apps. The Philippines demonstrates growing mobile-first engagement, ideal for In-page and Push formats. Egypt stands out as a rising star in fintech and app installs, thanks to its youthful, mobile-savvy population. These emerging markets are ideal testing grounds for campaigns that you want to try and scale.

If you’re considering verticals to start with, pay attention to those:

• Dating. This vertical delivers consistently high engagement, especially with In-page and Push formats.

• Gambling & Betting. You can reach high engagement and conversion rates with enticing offers (consider Popunder and In-Page formats).

• Finance. A highly prospective vertical with high ROI, particularly when using Native ads.

• Utilities. Popunder and In-Page ads that contain helpful and valuable offers are likely to perform well. 

This information will help you polish your affiliate marketing strategy and optimize campaigns.

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